Topic A: Understanding Customer Service

Topic B: Identifying Customer Expectations

Topic C: Providing Excellent Customer Service

Review Quiz

In this module, Understanding Customer Service, students will learn the basics of customer service, identifying customer expectations, and providing excellent customer service.

Topic A: Focusing on the Customer

In this module, Focusing on the Customer, students will learn about putting the focus on the customer and their needs.

Topic A: Customer Service and the Telephone

In this module, Customer Service and the Telephone, students will learn about how the telephone relates to customer service and how to handle phone calls.

Topic A: Handling Complaints

In this module, Handling Complaints, students will learn how to handle customer complaints in a professional manner.

Topic A: Enduring Stress

In this module, Enduring Stress, students will learn about how to endure the stresses of working in customer service.

Customer Service Skills - Assessment

Become expert in customer service and polish your professional communication skills in this free online course.

Customer Service Skills

This training course teaches you the basics of customer service. We show you how to focus on the customer to understand their expectations to help you improve their experience of your business. We explain how to deal with stress and constructively interact with clients on the telephone to handle complaints. People’s perceptions of your company’s brand are defined by customer experience, so sign up to make sure they remember you fondly.

Learning Outcomes

Target Audience

Marketing Challenges

Advertising Methods

Lesson Summary

In this module you will learn about advertising for tourism and it covers topics such as Target Audience; Advertising Methods; Issues Facing Marketers.

Determining Objectives

Attracting Attention

Promoting Brand Loyalty

In this module you'll learn about promotional campaigns and it covers topics such as Determining Objectives; Attracting Attention; Promoting Loyalty.

Tourism: Marketing and Promotion - End of Course Assessment

Learn how to create a professional and effective tourism marketing campaign, with this free online course.

Tourism - Marketing and Promotion

This free online course on marketing and promotional campaigns for tourism will teach you the do's and don't of a promotional tourism campaign, teaching you how to identify a target audience, and understand your customers' purchasing process. Effective advertising strategies have been the key to the growth of many modern tourism ventures, grow your business today with this free online course in tourism marketing.

Introduction To Social Media Marketing Basics

Marketing On Facebook & Instagram

Marketing On Twitter And YouTube

Social Media Basics - Learning Summary

In this section, you will learn the basics for marketing Facebook, Instagram, Twitter and YouTube. This over-the-shoulder training by a online marketing expert will show you how to do it step-by-step. There will also be a thorough discussion of how to use these platforms properly and for what purposes. You will learn how each platform can become a part of a larger marketing campaign. You will also learn how to post and create descriptions that boost your organic traffic.

Pinterest Intro and Overview

Pinterest - Personal Account Setup

Setting Up And Using A Pinterest Business Account

Using Pinterest Marketing Tools

Pinterest - Learning Summary

In this module you will learn the basics of Pinterest marketing. You will learn how to set up a Pinterest site properly and all the functions of the Pinterest site. You will be shown how to post pins and the best strategies for gaining followers. We will teach you how to set up your profile and boards. You will also discover how to set up a business account. You will be given an overview of the analytics dashboard as well. Discover helpful Pinterest apps/tools and how to add articles.

LinkedIn Marketing - Introduction

LinkedIn - Overview Of The Platform

LinkedIn - Setting Up And Using A LinkedIn Business Account

LinkedIn - Leveraging Personal Profiles and Groups

LinkedIn Marketing - Learning Summary

Funnel Building - Introduction

Funnel Building - Planning and Choosing Your Funnel Type

Funnel Building - Crafting and Splintering Offers

Funnel Building - Creating Sales Funnel Pages

Funnel Building - Learning Summary

Funnel Building is all about how to lead customers down a sales path ("funnel") that leads to email capture, sales and add-on sales. Knowing how to properly build a funnel is one of the best marketing skills you can ever acquire and will be the key to your success in marketing. This training will take you step-by-step through the sales funnel building process and explain each component. You will be trained in how to craft an attractive offer and how to create the funnel pages themselves.

A/B Split Testing - Introduction

A/B Split Testing - Common Elements To Test

A/B Split Testing - Analyzing The Split Test Results

A/B Split Testing - Understanding Test Variations

A/B Split Testing - Learning Summary

Course assessment

Discover the hidden secrets of the right way to do social media marketing with this free online course!

Social Media Marketing 

In this free online course you will learn the right way to do social media marketing. This course covers all the main social media platforms, giving you key skills and a great overview of social media marketing. You will be trained in Facebook, Instagram, Twitter and YouTube basics as well as Pinterest and LinkedIn. Plus, a look at Split testing and Funnel building done in step-by-step over-the-shoulder style by an expert.

Introduction to Price Discrimination

The Social Welfare of Price Discrimination

Tying

Bundling

In this module, you will be introduced to the concept of price discrimination. Take part in a discussion whether or not price discrimination is good for society, depending on the output. Then, learn about tying and bundling. Decide whether these processes are forms of price discrimination and whether they are good or bad for social welfare.

The Marginal Product of Labor

Econ Duel: Is Education Signaling or Skill Building?

Human Capital and Signaling

The Tradeoff Between Fun and Wages

Compensating Differentials

Do Unions Raise Wages?

In this module, learn about the marginal product of labor. All of your questions about wages and labor unions will be answered. Learn how to derive the demand for labor based on the marginal product of labor. Furthermore, learn about the value of education and the signals an education creates. In addition, learn about the concept of human capital.

Public Goods and Asteroid Defense

A Deeper Look at Public Goods

Club Goods

The Tragedy of the Commons

In this module, we will explore the concept of public goods. Learn about taxation and government provisions, and how this relates to free and forced riders. Then, learn about club goods and how profit can be made off public goods. Lastly, learn about common goods and the tragedy of the commons.

Asymmetric Information and Used Cars

Asymmetric Information in Health Insurance

Moral Hazard

Solutions to Moral Hazard

Signaling

In this module, you will learn about the theory of adverse selection, asymmetric information, and propitious selection. This will include discussions on asymmetrical information regards to buying cars and health insurance. You will also be introduced to the concept of moral hazard and solutions to avoiding it.

Introduction to Consumer Choice

Budget Constraints

Indifference Curves

Consumer Optimization

In this module, learn about consumption, utility, and substitution. Understand how much value you receive from a good or service and at what point that this value begins to diminish. Additionally, understand the meaning of a budget line and an indifference curve and how you can combine these to get maximum utility.

Microeconomics: The Consumer - Final Assessment

Study the crucial role consumers play in the structure of the economy with the help of this free microeconomics course.

Microeconomics: The Consumer

This free online microeconomics course focuses on the consumer. The consumer plays an important role in the structure of the economy and in this course you will learn how everything, from age to education, affects the price one pays or the wages one earns. Grapple with price discrimination, labour markets, wages and labour unions, taxation and government provisions, public good, the Tragedy of the Commons problem, and more.

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