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Small Business Skills 101
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FREE
Start learning
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Sales & Marketing
FREE
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FREE
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FREE
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FREE
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FREE
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Introduction to Entrepreneurship
Sales & Marketing
FREE
Start learning
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FREE
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This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028.
To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years.
Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more.
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